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Pink ribbon 2019 - Press release

2019-09-27

Olofsfors´ commitment to cancer

Most people have some kind of connection to cancer and in one way or another we all know someone who has been affected by it. Every hour, a woman is diagnosed with breast cancer, which is also the most common form of cancer afflicting women. For the 10th year, Olofsfors will get involved again and donate money to help further cancer research; something that the employees at Olofsfors see as positive.

”For myself, having experienced cancer, and thankfully now being declared healthy, it is admirable to be part of an organization that actively wants to get involved and help fight cancer," says Karin Österlund, one of several persons with personal experience at Olofsfors AB.

It is not uncommon to hear cancer being talked about at Olofsfors. In most workplaces, large and small, there is one or more people affected by cancer. The larger a company becomes, the more apparent and personal it becomes when several colleagues are affected.

”It is not until you are affected yourself that you realize the importance of all the achievements that are being made to help fight cancer. Money for research, extended health care practices and, last but not least, support for families is always needed”, says Olofsfors CEO Göran Nyberg, who was diagnosed with skin cancer in 2018, but is now completely healthy.

Olofsfors has donated almost 800 000 SEK to cancer research

2010 was the start of the idea between merging what the Pink Ribbon symbolizes and the forest machine tracks that Olofsfors manufactures and supplies worldwide. Almost 800,000 SEK since 2010 has been donated to cancer research. Olofsfors has auctioned off a set of Pink forestry Track to raise funds for cancer research every year since.

”Olofsfors' commitment to the connection between the Pink Ribbons and Pink Tracks really did well last year at their auction. The money from the auction contributed to breast cancer research but also went to supporting the diagnosed and their families. We are extremely proud their Pink Ribbon collaboration continues today. This means that we can continue this work, in hopes of achieveing our vision that one day, no one will be affected by breast cancer, ”says Marit Jenset, CEO of the Swedish Breast Cancer Association.

Pink October

During the month of October, one pair of Pink Track will be auctioned off on the company's website and Olofsfors hopes to surpass last year's success. It was a close race between Ponsse AB and Estonian company MFO OÜ, to win the tracks last year, but the Estonian company finally emerged as the winner. The winning bid and amount donated to the Swedish Breast Cancer Association was SEK 155,000.

”It will be tough to exceed last year's record amount, but we hope that more companies like us see the value of the auction and that together we can set a new record to help drive the research further”, says Göran Nyberg.

The several emplyees affected in some way by cancer from Olofsfors AB. Back from the left Karin Österlund, Karin Weinehall, Maria Karlsson, Leif Åke Holmlund och Göran Nyberg. On each side, Sales and Marketing Director, Daniel Domeij and Marketing Manager, Maria Öhman, who show their support for the cause and their colleagues”
The several emplyees affected in some way by cancer from Olofsfors AB.
Back from the left Karin Österlund, Karin Weinehall, Maria Karlsson, Leif Åke Holmlund och Göran Nyberg. On each side, Sales and Marketing Director, Daniel Domeij and Marketing Manager, Maria Öhman, who show their support for the cause and their colleagues”


Olofsfors Rosa bandet 2019

More information about Olofsfors Pink Track auction: www.eco-tracks.com/pinkribbon

For questions or more information

Please contact

Maria Öhman

Marketing Manager
Phone: +46 (0)930-397 01
E-mail: maria.ohman@olofsfors.se
Specific questions regarding the auction

Daniel Domeij
Sales & Marketing Director Forestry Products
Telefon: +46 (0)70-595 07 14
E-post: daniel.domeij@olofsfors.se

Kjell-Erik Åström
Area Sales Manager Tracks
Phone: +46 (0)930-397 10
E- mail: kjell-erik.astrom@olofsfors.se

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